Alnu HealthIdeal Protein

Extend Care,
the Ideal Protein Way.

An Ideal Protein-branded digital care-extension experience designed to keep clients supported between visits, give coaches greater visibility, unlock profitability, and create a measurable path from Wave 1 clinic partners to broader network impact.

Explore the brief →
July Expand
Food & Drink
Calories94% of goal
1,214kcal consumed
Remaining79Goal1,293
MacrosEdit Goals0 of 4 met
Patient-Facing Companion
app.alnuhealth.com/patients
Welcome back, Clinic AdminPatient view   ⌕ Search patients...

Patient List

Patients

+ Add Member

184

In cohort

2

Locations

6

Med. types

29

App users

Clinician Portal

3,000+ clinic partners

Ideal Protein today

50+ states & provinces

North American clinic network

Oneconnected opportunity

Patients, clinicians, and programs

The digital care-extension layer behind the Ideal Protein experience.

A configurable Patient-Facing Companion and Clinician Portal, connected through the Alnu Health Platform and built around the way Ideal Protein delivers care.

9:41
July Expand
Food & Drink
Calories94% of goal
1,214kcal consumed
Remaining79Goal1,293
MacrosEdit Goals0 of 4 met
Patient-Facing CompanionTracks, Learns, Asks
Clinician PortalReviews & Follows Up

Clinical credibilityDesigned with leading clinical experts

  • Harvard Medical School
  • Penn Medicine
  • Weill Cornell Medicine
  • Brigham and Women’s Hospital
  • Mass General Hospital
  • Peloton

EcosystemIntegrates directly with products & services offered

  • Preferred Partnerseca
  • InBody
  • HMR Program
  • Robard Corporation
  • ŌURA
  • WHOOP
  • fitbit
  • Withings

Security & complianceProtected with enterprise-grade security

HIPAA compliant
HIPAAPrivacy & security safeguards
AICPA SOC for Service Organizations
SOC 2Security controls

Institutional names reflect team and advisor experience and do not imply endorsement. Integration and security representations remain subject to final technical and legal validation.

Turn Ideal Protein’s existing strengths into a continuous digital experience.

The opportunity is not to replace Ideal Protein’s model. It is to make the model more present, personalized, and connected across the full patient journey.

01

Strengthen adherence.

Reinforce Ideal Protein education, nutrition guidance, routines, and coaching between visits.

02

Give coaches greater visibility.

Organize relevant client activity and engagement before follow-up.

03

Increase program and product engagement.

Deliver timely, personalized reinforcement connected to Ideal Protein offerings.

04

Re-engage former clients.

Create a branded digital pathway that brings clients back to participating clinics.

One connected experience. Two essential views.

The Patient-Facing Companion and the Clinician Portal, side by side. Tap a demo to see how synthetic patient activity becomes useful, prioritized context for a Ideal Protein care team.

Patient experience

Patient-Facing Companion

How Ideal Protein phases show up in the daily companion experience.

  1. Meet patients in the momentPhoto, voice, and text make daily tracking easier.
  2. Use approved Ideal Protein guidanceContent and pathways are configured around Ideal Protein, not generic advice.
  3. Keep the care team informedRelevant signals can flow into the Clinician Portal for review.

Care team experience

Clinician Portal

Patient-level insights and adherence trends for the care team.

  1. See who needs review firstPatient-reported signals are prioritized so the right follow-up happens sooner.
  2. Follow up with contextEngagement, adherence, and symptoms are organized before each appointment.
  3. Track engagement trendsClinic and cohort views keep program leadership informed as Wave 1 runs.

A practical four-phase path from Wave 1 to scale.

Alnu can target launch for Ideal Protein clinic partners in under two weeks from signing, supported by a focused path from Wave 1 scope confirmation through configuration, review, testing, and clinic team training.

Phase 01

Discovery

Confirm Wave 1 Scope

1 week
  • Complete Alnu Health data request for custom training on Ideal Protein clinic protocols.
  • Align on product core functionality for the Ideal Protein clinic rollout.
  • Confirm Wave 1 clinic partners, coaches, client cohorts, priority use cases, target timing, governance, and decision owners.
  • Define success measures and reporting cadence with participating clinics.
  • Document scope, inputs, owners, risks, and the decision gate for configuration.
Phase outputConfirmed Wave 1 clinic scope and configuration decision gate

Estimated clinic-partner time required: ~2–4 hours

Wave 1 prioritization

Preliminary clinic-partner selection funnel

Together, we will identify the early adopter clinics for Wave 1 based on a preliminary prioritization framework.

  1. Total Ideal Protein network

    ~3,000

    Full U.S. and Canadian clinic-partner universe

  2. U.S. clinic partners

    ~2,000

    Wave 1 focuses on the U.S.; Canada follows during scale

  3. Core clinical fit

    ~1,000

    Weight-management, metabolic-health, medical-wellness, and clinically oriented providers

  4. Technology-enabled clinics

    ~500

    Uses body-composition devices like InBody and SECA

  5. Priority opportunity list

    ~200

    Strong strategic fit, meaningful patient volume, leadership access, and readiness to adopt

  6. Wave 1 early adopters

    ~20

    Highest-readiness multi-site clinic partners with committed champions and willingness to help shape the rollout

A partner built to configure quickly, operate responsibly, and scale with Ideal Protein.

Alnu brings multi-location operating experience, clinically grounded product development, healthcare AI implementation, and direct executive ownership of the partnership.

MomentumOperating momentum since June

21

Clinics launched

10states

Platform expansion

50K+

Coaching interactionsCoach, nutrition, activity, and journey logs

Top 5

Innovation awarded by the ADAAmerican Diabetes Association, 85 years

Proven experienceExamples of diverse clinics we support.

01

National

National Franchise Network

Partnered with a national weight-loss franchise to pilot a branded platform across select locations, with a phased pathway to system-wide expansion and patient re-engagement.

20–50 locations · 5,000–10,000 patients
02

Regional

Regional Clinic Group

Converted a focused 2 location pilot into a commercial rollout within 10 days, expanding the platform across all locations and thousands of patients.

5–15 locations · 1,000–5,000 patients
03

Single

Single Clinic Group

Configured and launched a tailored Alnu Platform for a hybrid clinic, creating a foundation for scalable patient support and future growth.

1 location · 50–150 hybrid patients

Partnership teamAlnu Health’s executive, clinical, and technical team will be fully dedicated to ensuring Wave 1 success across Ideal Protein clinic partners.

Build & operate

Executive & Technical Team

6 people
  • Jesse Kesner
    Jesse KesnerCEO & Co-Founder
  • Max Elrad
    Max ElradCOO & Co-Founder
  • Benjamin Scire
    Benjamin ScireHead of Engineering
  • Varun Suraj
    Varun SurajSoftware Engineer
  • Hans Jiang
    Hans JiangSoftware Engineer
  • Kishore Balaji
    Kishore BalajiSoftware Engineer

Leadership and technical experience includes

  • Peloton
  • McKinsey & Company
  • Accenture
  • MIT
  • Harvard
  • Wharton
  • Apple
  • Northeastern

Guide & validate

Clinical Team

4 advisors
  • Dr. Florence Porterfield
    Dr. Florence PorterfieldClinical Advisor
  • Julia Lloyd
    Julia LloydFounding Dietitian & Clinical Advisor
  • Bryn Falahee
    Bryn FalaheeClinical Advisor
  • Dr. Beverly Tchang
    Dr. Beverly TchangClinical Advisor

Clinical experience and affiliations include

  • Mass General Hospital
  • Harvard Medical School
  • Weill Cornell Medicine
  • Penn Medicine

Section 5 · Engagement data

Real-world engagement across the Alnu Health Platform

01 · Snapshot

Current footprint

21 clinics · 10 states
United States map highlighting Alnu Health active states.
Active footprintOther states
CACaliforniaCOColoradoFLFloridaGAGeorgiaMNMinnesotaNYNew YorkNDNorth DakotaTNTennesseeTXTexasWIWisconsin
50K+Interactions since June 1
~50%Permissioned users active weekly
4.2Avg. nutrition logs / day

02 · Population & therapy

Population

Average age53.3893 responses
Currently on GLP-139.7%340 patients

Gender distribution

  • Female82.9% · 740
  • Male16.7% · 149
  • Prefer not to say0.4%
  • Non-binary0.2%

GLP-1 mix

  • Tirzepatide72.9%
  • Semaglutide22.4%
  • Other4.7%
329Valid start dates
56Prior GLP-1 switches

03 · Nutrition

37,055

meals logged and analyzed

Each meal creates structured macro data and immediate nutrition feedback patients can act on in the moment.

01Snacks & bars3,100 · 15.4%
02Chicken meals2,158 · 10.7%
03Protein shakes & smoothies1,116 · 5.6%
04Fruit965 · 4.8%
05Yogurt & cottage cheese911 · 4.5%
06Beef & pork meals795 · 4%
07Eggs & breakfast679 · 3.4%
08Salads639 · 3.2%

04 · Adverse events

Based on 1,104 structured side-effect records.

Most common

82.2%reported suppressed appetite
01Suppressed appetite82.2%
02Food noise62.9%
03Constipation27.3%
04Acid reflux or heartburn20.8%
05Nausea11.9%
06Stomach pain or cramping8.6%
07Diarrhea3.8%
08Bloating1.4%
09Fatigue1.2%
10Headaches1.2%

05 · Coaching topics

What patients ask the coach

Privacy-safe classification of real patient questions.

1,983 questions analyzed
02
Injection

Questions about injections, medication, and schedules.

7.4%
03
Weight

Questions about progress, change, and plateaus.

6.1%
04
Exercise

Questions on movement, routines, and muscle retention.

5.3%
05
Side effects

Questions about symptoms and day-to-day management.

0.7%

Specific patient needs

Share of classified questions

Nutrition & protein27.1%
Medication & dosing4.7%
Exercise4.1%
Hydration1.2%
Cravings & hunger0.9%
Side-effect management0.4%
Weight plateaus0.1%

06 · Testimonials

Member

“I finally got on the app - and I LOVE it! So easy to use!”

Alnu Health Member
Partner

“This is 2000x what we had before. You’ve heard our team expressing very much like we got to get this out to everybody. We need to get it to all of our clients.”

Customer, COO Weight Mgmt. Clinic Group
Partner

“It doesn’t really make sense if this isn’t foundational. It’s the right move for the company. I just think it gives so many advantages to the business and it fits so nicely with the other services we want to add in there as well.”

President, National Weight Mgmt. Clinic Group
Member

“The app itself is fun, so I can see why the engagement is high, because I think people are enjoying it. It’s so user friendly and the information you get back is very useful.”

Alnu Health Member
Member

“I was questioning if you were behind the scenes reviewing all of my logs and generating the advice… Alnu is just like our 1:1 sessions at the Brigham.”

Alnu Health Member
Member

“The more I track, the more personalized the responses to my questions are. The app knew I had diarrhea the past 2 days so when I logged my meal it gave me tips on how I could adjust the recipe to help improve my side effects!”